Let’s clear something up:
Most of what people call "SEO" today... isn’t.
When someone says they’ll “boost your SEO,” they’re often talking about social media posts, backlinks, influencer mentions, or business directories — in other words,
marketing.
Those are off-page strategies. And while they can help, they’re optional — and unpredictable.
They’re something that might deliver results someday.
But only if your site is already built right.
Real SEO Starts in the Code
Technical (on-page) SEO is the part no one sees — and most developers ignore. It’s your site’s foundation.
Why do they ignore it?
Because they assume if it looks fine on screen,
it must be fine for Google.
But Google’s crawlers don’t judge like humans — they evaluate structure, speed, accessibility, and efficiency.
Here's what actually matters:
- Clean, semantic HTML
- Proper heading hierarchy (h1, ul, sections, articles, etc.)
- Fast load times (especially on mobile)
- Internal linking that makes sense
- Logical page structure
- Responsive, accessible layout
- Optimized images and file sizes
- Metadata that tells search engines what’s going on
These aren’t “nice-to-haves.”
These are ranking signals. This is SEO.
And it begins at !DOCTYPE html, not social media.
What Off-Page SEO Actually Does
Off-page SEO — like social shares, backlinks, or influencer buzz — can amplify your reach.
But here’s the catch: If your website is bloated, slow, or confusing, marketing will just spotlight the problem.
People might click.
But they won’t stay.
You don’t want more traffic to a site that underperforms. You want a site that delivers — because Google notices that too.
A Solid Site Should Work Before Anyone Talks About It
I’ve seen expensive marketing campaigns crash because the website couldn’t hold up. And I’ve seen fast, focused, well-coded sites quietly climb the rankings — without a single ad.
That’s because technical SEO isn’t a trick — it’s structure.
Want SEO that actually works?
Let’s start with your foundation.
Because no amount of marketing can fix a broken site.
You don’t want more traffic to a site that underdelivers. That’s not just a waste — it’s a bad first impression. Google notices that, too.