1. Hand-Crafted Websites
No bloat, just performance. Faster websites improve your Core Web Vitals, which helps boost your Quality Score and lower your Google Ads CPC.
Learn how →
Matthew Williams builds lean, hand-crafted websites for clients nationwide — fast, secure, and built to convert. Based in Knoxville, Tennessee.
He also offers: Traditional SEO, AI optimization (Siri, Google, Gemini, ChatGPT), better Quality Scores, and GBP Consults. All for businesses that have outgrown 'good enough.'
Exclusivity Guaranteed: I design and develop for one active build at a time—existing client updates always stay prioritized.

Scores for: matthewaaronwilliams.com
Compare to my scores. Then call me.
RUN YOURS →Superior CrUX scores on PageSpeed Insights are widely recognized to lower ad costs, increase quality score, boost search ranking, and convert more visitors. See How →
THE DATA
Industry data shows that maximizing landing page experience can slash ad costs by up to half.
What would a conservative 20–30% reduction do for your ad budget?
← That's just ad savings. The real win? New leads. Better rankings. More revenue.→
Most mobile users leave pages that take more than 3 seconds to load. Your website feels fast to you because you've been there before. New visitors don't have your "save file."
For tradesmen, medical spas, high-end specialty practices, and others where trust and speed drive the decision your first impressions matter even more. Every second you shave off of the load time keeps more prospects on your page, builds trust, and drives them to call. Speed converts. Plain and simple.
No bloat, just performance. Faster websites improve your Core Web Vitals, which helps boost your Quality Score and lower your Google Ads CPC.
Learn how →AI SEO is no longer for early adopters. If your current agency isn't focused on getting you found in AI search results, you're already behind.
Here's why →GBP is critical for any business in 2026. I'll consult when you need it.
Read the 10-min guide →"Traditional agencies often charge $2,500 to $4,000+/mo for what you get in 'The Complete Package'—all while juggling dozens of clients at once. I do it differently. I don't carry corporate overhead, and I cap my workflow to just one active build at a time. No hand-offs, no waiting rooms, no phone tag. You work directly with me. You pay for pure technical performance and a developer locked in on your project. Nothing else."
All Inclusive - No Additional Charges
An industry disruption. Many (a majority from my research) SEO agencies are ignoring it because they don't understand it yet. They want to play it safe by doing what used to work. But AI SEO is not opt in. It just is.
Optimizing for ChatGPT, Gemini, and Google AI Answers is a must. Schema markup, entity optimization, conversational keywords. Traditional SEO is dying. Will your business go with it?
Learn More →Ad positioning is determined by Ad Rank: your bid multiplied by your Quality Score. Landing Page Experience—specifically speed and mobile-friendliness—is a core component of that score. Website load speed is documented by Google as a direct factor. Faster websites achieve higher Quality Scores, allowing you to secure top positions and lower your Cost-Per-Click compared to slower competitors.
My hand-crafted websites are always built with exceptional Google PageSpeed Insights lab-scores rarely seen in traditional agencies. I provide the technical foundation to help you win the auction on merit, rather than relying solely on higher bids. In a competitive market, that's your unfair advantage.
Exclusivity is what your business deserves. You get my undivided attention during development. Depending on project scope — 2 to 4 weeks. I provide copy and imagery, but your own photos work better.
Yes— No long-term contract. No termination fees. One email cancels your monthly service. If you purchased the lifetime license, you keep the website. Just give a 7-day heads up out of courtesy.
Hand-crafted websites have no bloat, no database, and no plugins. That means faster load times, lower ad costs, better security, and a brand experience that doesn't stutter. Page builders can't compete with that level of performance and efficiency.
Learn More →Website + Hosting Only ($799/mo): Cancel anytime. You get a bespoke, hand-crafted website, premium hosting, and initial SEO optimization. Ideal if you want elite performance but you only run ad campaigns infrequently. I created this tier for small business owners who have outgrown a good-enough web presence, but are in that in-between stage — not yet running monthly campaigns, but unwilling to settle for slow, generic agency slop. Post-launch modifications are billed at a preferred rate of $179/hr. No long-term contract. No termination fees.
The Complete Package ($1999/mo): Includes everything. Cancel anytime. You get a bespoke, hand-crafted website with ongoing SEO optimization, campaign landing pages, tracking analytics, Google Business Profile consults, managed hosting, and unlimited edits and new landing pages for your ad campaigns included at no additional cost. No long-term contract. No termination fees.
Lifetime License ($16,500 one-time): Free hosting for life (optional). You own a lifetime license to the website. Perfect for a business with in-house developers and a marketing team in place. No monthly fees . One payment. Done. Post-launch modifications are billed at a standard flat rate of $329/hr.
Payments are processed securely through Stripe. I never see, store, or have access to your credit card or banking details. Stripe handles everything. You get a receipt. I get a notification. That's it.