Ad positioning is determined by Ad Rank: your bid multiplied by your Quality Score. Landing Page Experience—specifically speed and mobile-friendliness—is a core component of that score. Website load speed is documented by Google as a direct factor. Faster websites achieve higher Quality Scores, allowing you to secure top positions and lower your Cost-Per-Click compared to slower competitors.

My hand-crafted websites are always built with exceptional Google PageSpeed Insights lab-scores rarely seen in traditional agencies. I provide the technical foundation to help you win the auction on merit, — not by outbidding everyone. In a competitive market, that's your unfair advantage.

Quality Score has two other components: Ad Relevance and Expected CTR. Those depend on your ad copy, keywords, and targeting — and making sure your ad matches the landing page copy. I write the page copy (or you can provide it). You write the ad. If they align, Google rewards you. If not, your score drops.

I don't believe in forcing clients into rigid packages. Most businesses need different things — some need unlimited edits, some need occasional landing pages, some want to own the asset outright.

Website as a Service (monthly/annual): A bespoke, hand-crafted website that works on both mobile and desktop with premium hosting, quarterly strategy consults and reports, security, Google Search Console management, direct access to me, and technical maintainence to ensure your website remains optimized are all included by default. A 10 page website (e.g., home, about, service, contact, 404 page, and five location pages) that includes all of this starts at around $1099/mo. However far more can be added (see Ongoing SEO below). No hidden fees. Flexible terms. I only include what you need. We'll discuss everything in plain English before anything is signed. For pricing transparency note that highly complex websites with dozens of pages and custom integrations (e.g., custom MLS integration for realtors + monthly ad-campaign landing pages) can be $2,500+/mo.

Ongoing SEO: Beyond the baked-in SEO (meta tag optimization, schema, initial content and keyword strategy, query fanning for AI SEO, internal linking, crawlability, etc.) that comes with every website — Standard SEO (as seen above) comes with all WaaS plans by default and can be included with the 'Lifetime License' as an add-on.

Additional SEO — open to both 'WaaS' and 'Lifetime License' models — can include landing pages for ad campaigns, new service and location pages, monthly keyword research, ongoing content optimization, competitor research, schema updates, ongoing AI SEO optimization, monthly analytics reporting, monthly Google Search Console reports, strategy (phone or email), and more. Pricing depends on number of pages, how often you run ad campaigns, and complexity. But the 'Standard SEO' covers the essentials.

Lifetime License (one-time): You own a lifetime license to the website. One payment. Ideal if you have an in-house marketing team with coding ability or prefer to pay once and be done. Pricing ranges from $10,000 to $25,000+ depending on complexity — small business vs. enterprise. Transparent pricing either way. Post-launch modifications billed per project.

Is there a downpayment? It depends on what we agree upon. But if there is one, I offer multiple options — upfront payment, milestone-based, or even spreading it out throughout the contract. We'll discuss what works for your project.

Not sure what you need? Don't worry. I know all of this can be overwhelming for those not in this industry. It's why I'm here. Let's talk for 10 minutes. I'll tell you what actually makes sense for your business. No pitch. No pressure.

An industry disruption. Many (a majority from my research) SEO agencies are ignoring it because they don't understand it yet. They want to play it safe by doing what used to work. But AI SEO is not opt in. It just is.

Optimizing for ChatGPT, Gemini, and Google AI Answers is a must. Schema markup, entity optimization, conversational keywords. Traditional SEO is dying. Will your business go with it?

I focus on just one build at a time. Most projects take 3-6 weeks from start to finish — depending on scope, revisions, and how quickly you provide assets. I can help with copy and imagery if needed.

Hand-crafted websites by default have no bloat, no database, and no plugins. This provides a superior foundation for faster load times, lower ad costs, better security, and a brand experience that doesn't stutter. Page builders can't compete with that level of performance and efficiency.

No. I focus entirely on on-page SEO — keyword research, content, query fanning, content structure, technical optimization, site architecture, etc. Everything that lives on your website.

I strongly believe that agencies who try to do everything are often jacks of all trades, masters of none. You wouldn't want your electrician fixing your plumbing. Same principle applies here.

Most businesses don't actually need ongoing off-page SEO. Unless you're launching a product or competing in a global (not local) market, citations and backlinks are largely set-and-forget. That's why I wrote The 10-minute guide many SEO agencies don't want you to read— to help you understand if you need it and how to approach it without getting ripped off.

If after reading the guide you decide you want off-page SEO work done, you can either do it yourself (my guide shows you how) or hire a dedicated specialist. I don't offer these services, but I'm happy to point you in the right direction.

Payments are processed securely through Stripe. I never see, store, or have access to your credit card or banking details. Stripe handles everything. You get a receipt. I get a notification. That's it.