Ad positioning is determined by Ad Rank: your bid multiplied by your Quality Score. Landing Page Experience—specifically speed and mobile-friendliness—is a core component of that score. Website load speed is documented by Google as a direct factor. Faster websites achieve higher Quality Scores, allowing you to secure top positions and lower your Cost-Per-Click compared to slower competitors.

My hand-crafted websites are always built with exceptional Google PageSpeed Insights lab-scores rarely seen in traditional agencies. I provide the technical foundation to help you win the auction on merit, — not by outbidding everyone. In a competitive market, that's your unfair advantage.

Quality Score has two other components: Ad Relevance and Expected CTR. Those depend on your ad copy, keywords, and targeting — and making sure your ad matches the landing page copy. I write the page copy (or you can provide it). You write the ad. If they align, Google rewards you. If not, your score drops.

I don't believe in forcing clients into rigid packages. Most businesses need different things — some need unlimited edits, some need occasional landing pages, some want to own the asset outright.

Website as a Service (monthly): You get a bespoke, hand-crafted website, premium hosting, security, and ongoing support. Pricing depends on page count, complexity, and edit needs. No hidden fees. Flexible terms. We'll discuss everything in plain English before anything is signed. Basic websites with minimal needs start around $600/mo (e.g., a 5-page website with minimal updates). Complex websites with numerous pages and custom integrations (e.g., MLS for realtors) run up to $2,500+/mo. Landing pages for ad campaigns are handled through the SEO Retainer.

SEO Retainer (monthly): Ongoing on-page and technical SEO. Includes landing pages for ad campaigns, keyword research, content optimization, meta tags, internal linking, schema updates, query fanning, and analytics reporting. Pricing depends on number of pages and how often you run ad campaigns. Plans start at $500 per month. Can be added to both WaaS and Lifetime License models.

Lifetime License (one-time): You own a lifetime license to the website. One payment. Hosting included if you want it. Ideal if you have an in-house marketing team with coding ability or prefer to pay once and be done. Pricing ranges from $8,000 to $25,000+ depending on complexity — small business vs. enterprise. Transparent pricing either way. Post-launch modifications billed per project.

Is there a downpayment? It depends on what we agree upon. But if there is one, I offer multiple options — upfront payment, milestone-based, or even spreading it out throughout the contract. We'll discuss what works for your project.

Not sure what you need? Let's talk for 10 minutes. I'll tell you what actually makes sense for your business. No pitch. No pressure.

An industry disruption. Many (a majority from my research) SEO agencies are ignoring it because they don't understand it yet. They want to play it safe by doing what used to work. But AI SEO is not opt in. It just is.

Optimizing for ChatGPT, Gemini, and Google AI Answers is a must. Schema markup, entity optimization, conversational keywords. Traditional SEO is dying. Will your business go with it?

I focus on just one build at a time. Most projects take 3-6 weeks from start to finish — depending on scope, revisions, and how quickly you provide assets. I can help with copy and imagery if needed.

Hand-crafted websites by default have no bloat, no database, and no plugins. This provides a superior foundation for faster load times, lower ad costs, better security, and a brand experience that doesn't stutter. Page builders can't compete with that level of performance and efficiency.

No. I focus entirely on on-page SEO — keyword research, query fanning, content structure, technical optimization, and site architecture. Everything that lives on your website.

I strongly believe that agencies who try to do everything are often jacks of all trades, masters of none. You wouldn't want your electrician fixing your plumbing. Same principle applies here.

Most businesses don't actually need ongoing off-page SEO. Unless you're launching a product or competing in a global (not local) market, citations and backlinks are largely set-and-forget. That's why I wrote The 10-minute guide many SEO agencies don't want you to read— to help you understand if you need it and how to approach it without getting ripped off.

If after reading the guide you decide you want off-page SEO work done, you can either do it yourself (my guide shows you how) or hire a dedicated specialist. I don't offer these services, but I'm happy to point you in the right direction.

Payments are processed securely through Stripe. I never see, store, or have access to your credit card or banking details. Stripe handles everything. You get a receipt. I get a notification. That's it.