Matthew Williams builds lean, hardened, lightning-fast websites for clients nationwide and is located in Knoxville, Tennessee — beautiful and built to convert — with traditional organic SEO, optimization for AI answers like Siri, Google, Gemini, and ChatGPT, plus flat-fee PPC, all for businesses that have outgrown "good enough" and want an all-in-one digital presence.
⤵ SCROLL TO MAIN SITE ⤵
Custom Websites. AI SEO. Flat-Fee PPC.
Hand-crafted. Sub-3s LCP. No page builders. No contracts. Serving Knoxville, Nashville, Tri-Cities, and nationally.
One payment. Done. Hosting included. Changes extra.
// THE THREE PILLARS
1. Custom Website
Hand-crafted HTML/CSS/JS. No page builders. Hyper-competitive Core Web Vitals. Sub-3s LCP guaranteed. Ongoing on-page SEO for AI.
2. Flat-Fee PPC
No percentage of spend. No conflict of interest. Google Ads management focused on ROAS, not billable hours.
3. GBP? You keep the keys.
Google Business Profile is king for maps. I'll give you a 10-minute guide to optimize it yourself. And when requested, I'm here to consult.
// NO FINE PRINT
What is AI SEO? +
An industry disruption. Most SEO agencies are ignoring it because they don't understand it yet. That's not an excuse for your business.
Optimizing for ChatGPT, Gemini, and Google AI Answers is a must. Schema markup, entity optimization, conversational keywords. Traditional SEO is dying. Will your business go with it?
How long does a website take? +
Exclusivity is what your business deserves. You get my undivided attention during development. Depending on project scope — 3 to 4 weeks. I provide copy and imagery, but your own photos work better.
Can I cancel anytime? +
Yes — No contracts. No termination fees. One email cancels your monthly service. If you purchased the lifetime license, you keep the site. Just give a 7-day heads up out of courtesy.
What makes page builders bad? +
Hand-coded sites have no bloat, no database, and no plugins. That means faster load times, lower ad costs, better security, and a brand experience that doesn't stutter. Page builders can't compete with that level of performance and efficiency.
Rent vs. Own — what's the difference? +
Rent: $1,499/mo includes everything. Cancel anytime. Own: $15,000 one-time. Free hosting for life. Changes billed at $179/hr. You own the code. No monthly fees.
Will you travel to my office? +
If you're a current client within 3 hours of Knoxville — yes. I'll drive.
How do you accept payments? +
Payments are processed securely through Stripe. I never see, store, or have access to your credit card or banking details. Stripe handles everything. You get a receipt. I get a notification. That's it.
