My Design Philosophy
Healing Begins Online
For many, your website is their first step toward healing. It should inspire the same feeling of safety, trust, and calm they would experience walking through your door. Not just with soothing colors, but with an experience that feels thoughtful, grounded, and effortlessly navigable.
Color & Font Psychology
The colors and fonts on your website aren't just aesthetic choices—they shape how a visitor feels. I discourage aggressive colors like red. They may be attention-grabbing, but they can also evoke urgency, stress, or even alarm—the exact opposite of what a medical professional wants to convey. Likewise, jarring or overly complex fonts can feel chaotic. Visitors feel overwhelmed.
Clarity Over Chaos
I avoid cluttered pages and overwhelming walls of text. They create anxiety, not safety. When a potential patient lands on a page that feels chaotic, they leave. When they land on something calm and clear, they stay.
Built From Scratch
A hand-crafted website gently nudges visitors toward the contact button—because when they feel safe, they feel ready to reach out.
"I build every site from scratch. Beginning with the very first line of code I optimize for HIPAA-conscious security, speed, AI SEO, traditional SEO, clarity, and conversions. My goal is to create a confident digital space that is both calming and encouraging to your visitors and also works as hard as you do."
My services, your unfair advantage.
You're a therapist or psychiatrist. You know your online presence matters—but you don't have time for slow websites, SEO jargon, or designers who only understand template redesign and page builders.
Let's discuss business if you:
- ✓ Want to eliminate HIPAA worries
- ✓ Have an ROI mindset
- ✓ Care about your search ranking
- ✓ Are obsessed with patient experience
- ✓ Need something more secure than a page builder website
- ✓ Need someone who won't judge marketing required for the treatment of POCD, self harm, trauma, etc.
Why your website's speed determines if a patient books—or bounces.
The problem: Many therapy websites are built on bloated page builders like Wix, Squarespace, or WordPress. They might look fine on the surface, but they are slow and carry a high inherent risk of patient data leaks—a vulnerability that requires constant security patching just to keep minimized because of their complex backend and third-party plug-ins.
The ripple effect of a slow site:
- Google doesn't like slow sites. You rank lower. Patients find your competition first.
- Patients leave. Studies show that if a website takes longer than 3 seconds to load on mobile, over 50% of visitors leave — often for good.
- It kills trust. In healthcare, speed=competence. A sluggish site feels unprofessional and unsafe.
- New visitors suffer the most. They don't have your 'save file'. Meaning the website isn't cached. They experience the long new load — often on spotty mobile connections.
My approach: I hand-craft every site from scratch beginning with the very first line of code. No page builders. No bloat. No backends. No third-party plug-ins. Just clean, fast code.
The result: Exceptional Google PageSpeed Insights scores. You rank higher. Your patients trust you more. They book before your competition even loads.
Scores for: matthewaaronwilliams.com
FACT:Superior CrUX scores on PageSpeed Insights are widely recognized to lower ad costs, increase quality score, boost search ranking, and convert more visitors.
I don't build patient portals, and I don't trap your practice in data compliance traps. I build high-performance marketing websites that link directly to your existing HIPAA-compliant tools like SimplePractice or TherapyNotes if you use those.
What I handle:
- Zero Embedded Forms: I completely eliminate contact forms from your site to prevent patients from leaking identities through non-compliant form handlers—meaning no complex BAA paperwork is required.
- Secure Channels Only: I guide prospective clients toward modern, safe communication methods—like direct phone calls, secure office emails, or your official EHR scheduler.
- Direct Portal Linking: Your booking buttons route patients directly to your secure, external intake portal or scheduler, which was hopefully built by a multi-million dollar company with 10 lawyers on call.
- Privacy-First Analytics: Powered by Fathom — no IP addresses, no cookie tracking, and no personal data stored.
- Cloudflare Hosting: High-performance infrastructure where I never touch, access, or store a single byte of patient records.
Bottom line: Because your site is built on pure static code with no database—and completely blocks users from entering sensitive details like medical histories or diagnoses—patient records never touch your website or the server network. This helps keep both of our businesses isolated from medical liability. We can discuss your specific portal setup during our call.
I build with WCAG 2.1 AA standards in mind, prioritizing an inclusive experience.
What this means:
- Screen reader friendliness
- Keyboard navigable
- High contrast ratios
- Clear focus states
- Clear options to minimize visuals
Why it matters: Not only is it the right thing to do, but accessible sites also tend to rank higher on Google, convert better, and help to protect you from potential legal liability.
No hidden fees. No surprises. Just a premium website that works for your practice.
Monthly Plan
Website as a Service
- —Custom, hand-crafted website (standard)
- —Mobile and Desktop Ready (standard)
- —Premium hosting & security (standard)
- —AI SEO baked in (standard)
- —Optimized on-page SEO (standard)
- —Google Search Console management (standard)
- —Quarterly analytics & reports (standard)
- —Ongoing SEO and content updates
- —Google Business Profile consults & strategy
- —Content writing & image sourcing
- —Social Media Posts
- —Landing Pages for ad campaigns
- —and more...
Monthly pricing is based on your practice's needs — not a one-size-fits-all package. Every plan includes a hand-crafted, HIPAA-conscious website with premium hosting and security built in. From there, it's about what you need to grow: landing pages, social content, frequent updates, and strategy — or just occasional updates and a web guy on call when you need me. I'll tell you what actually moves the needle for your practice. And I'll never upsell you on fluff.
Lump Sum
Lifetime License
- —Custom, hand-crafted website (standard)
- —Mobile and Desktop Ready (standard)
- —Initial AI SEO baked in (standard)
- —Optimized initial on-page SEO (standard)
- —You own the asset
- —Optional hosting available
- —Optional maintenance available
- —One payment. Done.
Flexible payment terms available. Pricing depends on your practice's unique needs — number of pages, integrations, and complexity. You own the asset. No subscriptions. Post-launch changes are billed hourly — no retainer required unless you want ongoing support.
Not sure what you need?
That's exactly why I'm here. Let's talk for 10 minutes. No pitch. No pressure.
Let's TalkIf you're thinking about a new site—or not sure where to start—I'd love to hear from you.
Reach out
Call or email. Whatever works for you.
Talk it through
No pressure. Just a conversation about your practice.
Decide
Clear next steps. No obligation.
If you're based in or near Knoxville, TN, I'm happy to schedule a visit at your office.
Everything you need to know before we talk.