Matthew Williams
Matthew Williams
Matthew Williams Hero Image

Lead-Generating Solutions

A Superior Web Foundation

Hand-Coded Websites | Design | SEO | Hosting

Web Solutions for Small Businesses

WHY ME? I BUILD DIFFERENTLY.

You need a website that's an asset, not an expense. My custom-coded approach is the essential alternative to general, template-based solutions (like Wix or WordPress) that rely on standard, *broad-market* optimization. I use proprietary (developed and owned by me), custom-optimized base code to start every build, giving you a decisive competitive edge in SEO, security, and speed.

Code-First Speed

The Problem: With over two-thirds of all web traffic coming from mobile devices, speed is a core search ranking factor. Generic platforms carry excessive code bloat and redundant assets, which creates a significant technical challenge in achieving high PageSpeed Scores and the underlying performance search engines require to compete in search results.

The Fix: I utilize proprietary, optimized base code—and avoid complex, heavy dependencies. The code is structured for maximum efficiency, ensuring the fastest possible load times for visitors and superior security.

Performance Focus

Load Time Reduction: Dramatically Improved
Bounce Rate Impact: Significantly Reduced
Mobile PageSpeed: Targeted 95+ Score

Technical SEO and Long-Term Search Value

The Problem: Pagebuilder architectures introduce structural complexity that creates a high ceiling for performance. This inherent inefficiency complicates crucial On-Page and Technical SEO, preventing your site from building maximum Long Term Search Value over time.

The Fix: Custom-coded architecture provides total control over every byte of HTML, CSS, and JavaScript. This foundational efficiency allows for highly effective technical implementation (schema, site structure) and enables me to proactively adapt the code to shifts in search algorithms and competitive trends.

SEO Focus

  • Optimized Structural Markup for superior crawling.
  • Advanced URL and Site Architecture for search algorithms.
  • Technical Foundation: Core Web Vitals results are a foundational pillar, not an afterthought.
  • Focus on keywords with commercial intent that convert visitors into leads, optimizing traffic quality, not just volume.

Conversion Design

The Problem: When you use a template, your conversion strategy is identical to thousands of other businesses. This lack of strategic differentiation makes it hard to turn traffic into paying customers.

The Fix: My designs are engineered for a single purpose: to turn visitors into paying clients. This is achieved through a unique, tailored conversion architecture, clear CTAs, and an intuitive user flow designed specifically for your local market.

Conversion Focus

Every design element is judged by its ability to increase the conversion rate:

  • High-contrast Primary CTAs (e.g., "Get a Free Quote").
  • Frictionless contact forms and phone numbers.
  • Strategic placement of social proof and testimonials.

Disclaimer: This service is an independent provider and is not endorsed, affiliated with, or sponsored by Google, PageSpeed Insights, Core Web Vitals, Wix, or WordPress. All competitive claims are based on technical code comparisons and optimization standards.

THE EVIDENCE. PERFORMANCE IS NON-NEGOTIABLE.

Every site below scored 98–100 across all Google PageSpeed metrics — including mobile. No CMS, no bloat, just clean, custom code that’s lightning-fast and highly effective for SEO.

01. Hill & Hearth Landscaping

Landscaper Portfolio Website Screenshot SEO Score Screenshot

A clean, ultra-modern landing page engineered for a landscaping company. This was built to showcase gallery work and streamline quote requests—all while delivering blazingly-fast mobile load times across the US.

PageSpeed Scores

Performance: 100 Accessibility: 100 SEO: 100 Best Practices: 100
View Live Site →

02. Summit Ridge Roofing

Roofing Portfolio Website Screenshot SEO Score Screenshot

The classic, robust layout is a strategic choice. It provides a familiar, authoritative feel that quickly informs visitors of the services offered, impresses them with high-impact visuals, and guides them to contact a sales team with the use of marketing psychology.

PageSpeed Scores

Performance: 100 Accessibility: 100 SEO: 100 Best Practices: 100
View Live Site →

A COMPLETE SOLUTION. MY SERVICES ARE INCLUDED.

I handle every technical requirement and strategic element needed to turn your website into a powerful asset.

Custom Code Icon

Code

Tailored, efficient hand-crafted code.

Design Icon

Design

Layouts focused purely on lead generation.

SEO Icon

SEO

Technical and On-Page SEO.

Hosting Management Icon

Hosting

Hosting and Domain Management.

Security Icon

Security

Proactive threat monitoring and built-in security.

Support Icon

Support

Direct access for maintenance and updates.

Content Writing Icon

Writing

Content optimized for leads and conversion.

American Flag Icon

U.S.A.

Proudly US-based and locally focused.

SIMPLE, TRANSPARENT PRICING. AGENCY RESULTS, WITHOUT THE AGENCY PRICES.

🎁 LIMITED TIME OFFER: Upfront Setup Fee WAIVED for select plans! 🎁

All sites are fully hand-coded and tailored to your business—no page builders, no WordPress, no Wix.

All The Features. Zero Headaches.

💻 PREMIUM DEVELOPMENT

  • Fully Hand-Coded HTML/CSS/JS
  • Conversion Focused Content Writing
  • Mobile-First, Responsive Design
  • Built-in One-Click Contact Forms
  • No WordPress - No Page builders

SPEED & RANKING

  • Blazingly Fast Performance Optimization
  • Complete On-Page & Technical SEO Setup
  • Baked-In Robust Security
  • Ongoing SEO Support & Monitoring
  • Full Google Search Console & Technical Health Integration

🛠️ INFRASTRUCTURE & SUPPORT

  • Managed Premium Hosting & CDN
  • Domain & SSL Certificate Management
  • Content Updates & Edits
  • Security Monitoring & Regular Backups
  • Priority Technical Support & Maintenance

Landing Page

The ultimate 1-page site to capture leads instantly.

$169/mo

Upfront Setup: $249 FREE

MOST POPULAR

Digital Foundation

A complete 2-5 page website to showcase your services.

$249/mo

Upfront Setup: $499 FREE

Enterprise Plus

For businesses needing 6+ pages, custom applications, or complex scope.

$249/mo+

Starting Monthly Subscription

Upfront Setup: Custom Quote

* Final rate determined by project scope and maintenance needs.

Get Agency-Level Results for Less Upfront

The 12-month minimum contract allows me to invest heavily upfront (design, code, SEO) and offer agency results without the agency pricing. Your subscription includes your lead-generating custom website and all associated features listed above. After your first year there is an option to renew on a flexible month to month basis.

Frequently Asked Questions

💻 Do you use CMS platforms (WordPress, Wix, etc.)?

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No. I specialize in building hand-crafted, static websites for businesses that value speed, security, and SEO rankings.

The CMS Compromise:

  • Performance Overhead

    CMS platforms are built for millions of users, requiring thousands of lines of code your site doesn't need. This inherent bloat slows down loading times, which hurts user experience and Google rankings.

  • Security Management

    They require constant vigilance. Every plugin and theme update is a potential security risk that needs monitoring, patching, and updating to prevent vulnerabilities.

  • Ongoing Maintenance

    What seems like a low initial cost often leads to monthly subscriptions for essential plugins, security services, and developer time just to keep the site running smoothly and securely.

The Hand-Crafted Advantage:

  • Unmatched Performance

    By writing only the code your site needs, I eliminate the bloat. The result is lightning-fast loading, astonishing PageSpeed scores, and a superior experience for your customers.

  • Inherent Security

    With no database, admin panel, or complex plugins, the attack surface is drastically reduced. Your site is secure by its very architecture.

  • Fixed Cost & All-Inclusive Service

    You pay a low initial setup fee to launch your custom-coded website. Your monthly subscription then provides continuous, all-inclusive service, including premium hosting, security, content edits and updates, ongoing SEO support, and much more—ensuring your site is always performing without any surprise fees or maintenance hassles.

The Bottom Line: More Leads and Less Stress. Your business needs a website that's a performance machine, not a maintenance burden. My custom solution delivers the highest speed, best security, and greatest SEO advantage—the ultimate foundation for trades and service businesses prioritizing lead generation and brand excellence.

Let's build something better

💰 Why are some websites so cheap?

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Cheap websites aren’t just a waste of money — they’re lead sinkholes. Often thrown together with generic templates and insecure plugins, they might look decent (barely), but they fail at what matters most: bringing you real clients. These sites are usually sold by high-volume shops or offshore freelancers recycling cookie-cutter code.

Behind the scenes, there’s no strategy, minimal optimization, and little understanding of how to drive traffic that actually converts. No real SEO, no performance tuning, no accountability — just empty promises, leaving you scrambling to fix a website that fails to turn visitors into customers.

Your website is your digital storefront. If it’s slow, sloppy, or generic, it doesn’t just hurt your image — it kills trust, leads, and revenue.

⏱️ How long does a website take to build?

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Most projects launch within 2–4 weeks. Simpler sites (like a landing page) are often completed in 14 days. More complex builds may extend slightly, as every phase—from initial discovery to final security checks—is handled personally and carefully.

After your free consultation, you’ll receive a clear outline of milestones. As a solo developer, your project receives my undivided focus. You’ll always benefit from transparent communication and real-time updates.

🚀 What's included in my subscription?

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The low monthly subscription provides all the features below with zero headaches:

  • 💻 PREMIUM DEVELOPMENT

    • ✓ Fully Hand-Coded HTML/CSS/JS
    • ✓ Conversion Focused Content Writing
    • ✓ Mobile-First, Responsive Design
    • ✓ Built-in One-Click Contact Forms
    • ✓ No WordPress - No Page builders
  • ⚡ SPEED & RANKING

    • ✓ Blazingly Fast Performance Optimization
    • ✓ Complete On-Page & Technical SEO Setup
    • ✓ Baked-In Robust Security
    • ✓ Ongoing SEO Support & Monitoring
    • ✓ Full Google Search Console & Technical Health Integration
  • 🛠️ INFRASTRUCTURE & SUPPORT

    • ✓ Managed Premium Hosting & CDN
    • ✓ Domain & SSL Certificate Management
    • ✓ Content Updates & Edits
    • ✓ Security Monitoring & Regular Backups
    • ✓ Priority Technical Support & Maintenance

🛒 Do I need an online store for my local business?

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E-commerce websites are specifically tailored for selling large quantities of products online. Professional agencies often charge between $10,000 USD to $50,000 due to their complexity and associated risks. This figure does not include marketing agency prices which often exceed $1000 per month. While these types of websites are essential for retailers who have large inventories and ship products nationally/internationally or offer digital services, most local businesses benefit more from a lead-generating website that:

Visual showcase

Showcases Your Work

Displays your offerings with compelling visuals—whether that's a diner's menu with photos of crave-worthy dishes, a landscaper's portfolio of pristine yards, a roofer's before/after transformations, or a church's service schedule and community programs.

Location icon

Boost Local Visibility

Integrated Google Maps and SEO optimization for searches like "best [your service] near me"

Contact icon

Creates Instant Connection

One-click calls, appointment booking, table reservations, or contact forms that work seamlessly on mobile devices

Good to know: 92% of customers visit a website before visiting a local business*
*Source: BrightLocal Consumer Survey

My specialty is creating tailor-made websites for service businesses — no unnecessary complexity. I work with others too, depending on the project.

Conversion icon

Client Conversion

Turn website visitors into paying clients and regular visitors through strategic design and clear calls-to-action

Impact icon

Service Highlights

Showcase your services with professional presentations that demonstrate your unique value proposition

24/7 icon

Always Available

Your website is your 24/7 digital ambassador working to grow your community reach and client base around the clock

💼 Why choose me over an agency?

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Most agencies split your project across multiple people — designers, developers, account managers — resulting in something that feels stitched together and overpriced.

When you work with me, everything is custom-crafted from start to finish. Like a chef who prepares your entire meal instead of a team of line cooks, I handle every element with care — design, development, performance, SEO, and support.

  • Direct communication: No middlemen. You talk directly to the creator.
  • Cohesive results: Every part of your site works in harmony.
  • Real accountability: You always know who’s behind the work. That’s me — every time.
  • Lower overhead: I don’t carry agency bloat, and prices reflect that.

You don’t need an agency army. You need a skilled craftsman — someone who treats your project like it’s their own business on the line.

The Blog 📰

Learn more about web development and design — no jargon, just clear, useful info to help you make smart decisions. I write about strategy, code, and SEO.

Code on a screen

Lawn Care Analogy Every Tradesman Must Read

Why hire a professional when AI page builders are available? Hint: Because your competitor understands the importance of a complete digital landscape that grows your business.

Read more →
Man signalling stop

Red Flags When Choosing Your Website Developer

Choosing the right website developer can make or break your online presence. I highlight the common red flags you should watch out for when hiring a developer, from overpromising SEO results to relying on outdated tools.

Read more →
Camera on paper that says social media marketing

What You’re Calling SEO Is Really Just Marketing

SEO isn’t ads, hashtags, or hype — it starts in your code. Speed, structure, semantics. If your site isn’t technically sound, no amount of marketing can save it.

Read more →

IT'S TIME TO START BUILDING YOUR COMPETITIVE ADVANTAGE

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